Hospitality & Travel Leaders
Focused on guest-facing initiatives, loyalty programs, membership concepts, operational changes, and guest experience transformations.
Speaking & Executive Briefings
Hidden Readiness Gaps™
Why great launches
still fail.
Speaking, executive briefings, and leadership workshops for organizations navigating high-stakes launches and transformations.
The Core Idea
Plans show intent. Readiness reveals reality.
Most launch failures do not originate from a single catastrophic problem.
They originate from Hidden Readiness Gaps™—the assumptions, ownership gaps, process breaks, dependencies, and operational realities that remain invisible until guests, employees, customers, or operations experience the consequences.
Project plans show what is supposed to happen.
Hidden Readiness Gaps™ reveal what may actually happen.
Signature Presentation
What Your Launch Plan Is Not Telling You: Hidden Readiness Gaps™
This presentation helps leaders understand why initiatives that appear ready on paper can still struggle at launch—and how to identify readiness risks before they become operational problems.
Participants leave with
- A clear understanding of how Hidden Readiness Gaps™ form
- A practical lens for evaluating readiness beyond status reports and testing
- Better questions to ask before launch
- Greater confidence in launch and go-live decisions
Audience Variations
Tailored to your audience.
PMOs, Project & Program Leaders
Focused on readiness, governance, operational reality, and the gap between project completion and launch success.
Executive Leadership Teams
Delivered as executive briefings or leadership workshops tailored to active initiatives and upcoming launches.
Formats
Ways to bring this work to your team.
- Keynotes
- Conference Sessions
- Breakout Sessions
- Executive Briefings
- Leadership Workshops
- Panel Discussions
- Podcasts
About Lisa
Lisa Glenn
Launch readiness advisor, speaker, and founder of Shine Advisory.
Lisa helps hospitality, travel, loyalty, membership, and guest-experience leaders uncover Hidden Readiness Gaps™ before guest-impacting initiatives go live.
With experience spanning hospitality, travel, retail, and technology, Lisa speaks on the gap between assumed readiness and operational reality, helping leaders identify the risks that project plans, status reports, and testing often fail to reveal until launch.
Speaking & Media
Recent appearances.
BA Insights Podcast
Why IT Initiatives Fail Even When the Technology Is Right
Let's Talk
Looking for a speaker or executive briefing?
Whether you're planning a conference session, leadership offsite, executive briefing, or workshop, let's discuss what would be most valuable for your audience.